The direct model (if it ain't measured, it does not count. The numbers game of paying those with time and attention.)
Impression leads into attention. (trailer, advertisement etc) All leading towards a click.
Cheap impulsive attention become expensive sustained attention. Which opens to the door towards the next stage: permission.
Then it leads into cheap short-term trust to long-term trust. All of this leads into word of mouth of your 'product and service'. The most expensive. Will they miss it if it's gone?
Don't be bothered with this approach if one can't measure it.
That's it. Business and corporations talk in such a manner such as this, getting paid a lot of money seems to be a western virtue, despite it leading to one worrying about being a hack. Doing work one does not care about. It's a clear, utilitarian value, though.
Thinking about this vernacular of money is helpful, though, to think in the territory. Like an advertiser and copywriter. To help one see the design and potential manipulation at play.
For a more brand specific approach. (not measured, more long-inspiring) Within the literary explorations or the commercial genres. The micro medium here on the internet only allows small audience specificity, though. If you want a mass media coverage, go and get a spot of advertising for google.