e2 = 0, using it to cut through the interruption

The arrow that pierces. Copyrighting, the writing that rewards the attention the most.

Something to put on your pure ref, it helps you put focus. The rules of direct advertising apply to reference usage.
They'll never be enough reference, as it seems.

There was a copywriters within this book who underlined points in a red pen, I added to it. 

First Law:

Effective advertising is that which reaches, at the lowest possible cost, the most people who can and will buy what you have to sell

Second Law:

In the age of scepticism, cleverness for the sake of cleverness may well be a liability, not an asset.

Third Law:

E2=0

Fourth Law : (The call to action law)

Tell the Reader what to do

Lewis four laws of direct mail order advertising, that has carried with the mindset with the direct-advertising funded web will apply here. Writing direct. Not for literacy or poetic writing.

When you want to tell everybody, the house is burning down; works like a charm! When you want to be creative and longer, not so much. There is always a trade-off.

(Why do I keep putting up nobody wants to ready your S*** by Steven Pressfield.) Maybe I'm becoming an attention starved advertiser, for my character role. A copywriter, advertising model. It's certainly an empathetic exercise.

Does the original meaning of that quote mean, "Nobody wants to read your interruption." Because that's what the hatred of the interruption happens to be. They know it's a pain, yet they have to. To surpass that discovery of annoyance.

Perhaps this is all predetermined noise in my head for the next shot, At least this sensitivity to other's people time and attention has its uses. Understanding direct response and it's history.

Ouch.

If it was all direct marketing, interesting would cease to exist. It'd be pure interruption.