Somebody, anybody could siphon off the funds, discovery, and entertainment value and leave you dry with a ghost. All for not honoring the deal. They may even take the solvency. All a matter of tenure to them and not to others.
The wild west of the internet is what it is, with its gig economy and climate run by the rodeo of the Silicon Valley.
They are predatory organizations, as you've discovered.
If somebody says that they managed to get away with the art aspect without worrying about the business part, they are lucky amateurs.
Stay safe.