Fundraisers and business growers have to share the same mindset. The mindset of a direct response to put money into the bank to continue their craft. Whether that's good or not, they have to learn the copywriters way of respecting the reader's time and attention to help them get others over the fear of the price.
For the virtual dance of placebo and emotions that makes one move towards a purchase is the point of internet design of what it makes us. So much so that until business growth ceases to exist, there will be a craft of marketability that is to be respected.
That call to action.