Pretentious puffery, one locked with a cathartic reach of wanting to be better. Puffery needs to be tightened together and cut off to be made lean. That's what this doll was to the furniture merchant.
He brings the little doll in his drawer with his work schedule, used to the work. His business to keep his doll in check.
"Never underestimate how a hack will reverse engineer for the money then run, so you're here to bring to attention, more of it. For our profits. Lucrative body, lucrative mind." He mutters under his breath.