Pretention

If you make a claim of importance; prove it. One of the first rules of copywriting. To cut back on the puffery, and not be coy about it. We are talking funds, important. Timer and the attention symbolically represented. That's been given beforehand.

Pretention, the imposter syndrome being the point one can feel to hit that moment, being the incomplete serviceability that has not been shipped.

If everything is bold, none of it is, down to a single point of an!