Forgot about this book when I was doing copywriting. Of course is a book, a marketing book so it proudly proclaims. Wow, so no wonder that podcast was called "Everybody hates marketers"
That's what started the niching up/down trend of selective actions and behaviours that are designed to be pleasing to somebody, not everybody. I can see why this influenced Seth Godin's specifics and he knowledge of graphs to the point of emphasizing remarkability. What a way to make a difference when the author did not like one book and he went ahead anyway, or so I've heard.
"You can't go from here from there" Chapter has a sobering poignancy of the Swimmers body Illusion that is made. With certain places in people's mind cannot be reached today, of how numbers distract with fanciful cogs of status beckoning of a greener tomorrow.
If I'd rank it, not as mind-wrapping as Seth's "This is marketing" book and Jason/David's Rework.