Pick entertainment, of what holds the attention, then decide the path forwards ontologically.
Entertainment of ad-driven platforms to enter, to hold, all for the sake of it. Keep the cobra effect, all the perverse incentives.
Whatever you pay attention too, is there any intent or is the attention being held with complete justification, all those impulses, seductions, and twists of the mental state. Hold us all in perpetual motions of patterns, locked into a sense of making mean in circles, reiterated into new cycles.
That's business, where the proved and new patterns made.
Race-to-the-bottoms cannot separate fact or fiction, from the entertainment that's meant to be fiction, best to avoid and work for such patterns, then move on.
Choose what holds you, choose the shape one becomes.