You'll never know the direct games within the performance metrics unless you know the full record.
Many indie publishers working on the public side play the metrics, feed the algorithm, then try to save face by talking about how to excuse them.
Rachel Hollis is a perfect example, all the inspiration porn advice in the world yet does not hide the face that he married to leverage from Disney entertainment and then went to organising parties with celebrities.
We will never know if we use direct communication such as impack copywriting to make others more honest.
It's not all fun and games.