 |
Another way to put it is Interaction Debt, being overwhelmed with interactions, as there is only so much one can give throughout the day.
Could a para social relationship be applied ethically by large-scale organizations? Well, Jeff Nippard shows the way. A huge anomaly of fitness influencers within the field. When a freelancer scales up, they gotta be honest about it. Social media can't handle all this scale. They can't handle replying to all those private messages any more due to the large following. Own it.
A parasocial relationship must be realistic for it to be respected. It must be realized due to how chronologically impossible it may get to privately respond to everyone.
Q&As and other sessions, live, there are ways to handle it. Seth Godin has live showings, one will have to figure out other ways to still connect with the audience. On sync and off even. A connection with the audience still matter but will have to be handled differently as things change.
What about those low-scale up-and-comers, coming and making a dent?
How do I know if a friendship matters if it's enhancing my user experience, rather than driving user exploitation here? Now, that one will probably not be picked to by a large scaled artist/influencer. If they can't take ones own business with the social media seriously, it's best to pick wisely.
A parasocial relationship, one of faux intimacy. Won't be able to help one's own business with the web. It can only be managed. I'm talking about approaching using the web for your business, otherwise you'd be the product for the web to sell your attention.
Find the interactions on the webs that matter that amplify your user experience, rather than fuel its exploitation. A realistic mindset of the interactions, and what happens when one's brand scales will be a benefit to all of us.
Discussion inspired by Geoffrey Verity Schofield
"Contact your favourite celebrity! See if they respond."
In light of a social media influencer bragging about how she is being as unrelatable AF when commentated that she has a house cleaner. Selling her brand and persona through here authenticity, things happened to backfire as she contradicted her self through her tik tok when somebody called her unrelatable for having a house cleaner. Bragging also that she's an early riser too! (Nothing worth complimenting there.) This is an example of what not to do. Customer service skills matter folks!
This is more meant for short term engagement, If you leave with minimum of interaction to help respect your time. I just hope to gain your trust.