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| Apparently I'm exposing myself to Seth Godin's thinking as I model this train of thought. To address a touchy talking point. My premotion ethic is informed by him. |
Most likely the final thoughts I have about this old issue. As I've discussed.
One of seth's older post has got me thinking, as a precedent of this.
Exposure does matter, to any influencer who's making a product. Otherwise, they'd be a hermit living in a cave, that's not the way an influencer can make it.
It's just unmeasurable, attention and more important trust are what matter more as they can't scale. A crap shoot regardless but something that needs to be measured.
Social media have commodified exposure to an extent as users are picking themselves now. Gameified it. Publicity still matters, there's a kernal of truth to the exposure negotiation tactic. That's why others still fall for it.
I feel it as I expand with my personal brand, ingrained into my psych as wait for that little juicy moment of a influencer making a direct call to action to my channel. Yet the math ain't in my favour, no matter how much I want it.
Toss the craps regardless, to see where the attention, then trust lands.
Toss the craps regardless, to see where the attention, then trust lands.
Even thats the persistence of throwaway bots on twitch still persist because of this direct marketing line of thinking. 99% failure shotgun approach, it still persists. Publishing oneself and creating a hit, has always been a crap shoot.
Direct advertising is the ultimate exposure lure, the 1 % of all ads that support these social networks is what keeps them pushing it. With my self, independent and others having to take note of it.
Direct advertising still has its uses, used responsibly. A direct advertisement has a direct call to action to it, while a brand one is not.
Seth ultimately concluded to any hobbyist and freelancer this, publish oneself.
He also concluded it in his book. This is marketing. On the story of price
More info of the value of the attention economy is where he rants about it in the podcast episode of the discovery channel.
Direct advertising is the ultimate exposure lure, the 1 % of all ads that support these social networks is what keeps them pushing it. With my self, independent and others having to take note of it.
Direct advertising still has its uses, used responsibly. A direct advertisement has a direct call to action to it, while a brand one is not.
Seth ultimately concluded to any hobbyist and freelancer this, publish oneself.
He also concluded it in his book. This is marketing. On the story of price
More info of the value of the attention economy is where he rants about it in the podcast episode of the discovery channel.