All starting in 2007, with the social media opening up.
Thankfully it's getting less, as the long tail of distribution evolves, along with the selectable process overlaps.
The positive side of these services that once bled money, now providing opportunities for those rejected by famous gatekeepers.
Unregulated, unchecked forums of information that pass through.
They're still there though.
Yet it's all the wild west, rules, and walls are made by the seats of the pants. Because the ones who made it have left it to a random algorithm that does not know anything.
Some users gatekeep, some curate. It's up to the user to pick the ones to reward the time investment, to not burn the candle at both ends.
Even mass-marked entertainment does not have to be mass-market any more, they can be specific.
Even mass-marked entertainment does not have to be mass-market any more, they can be specific.