Sunday, October 8, 2023

The Attention Merchants: By Tim Wu. Understanding Exposure and attention.



Other than these two blog posts of what does it mean to work for attention. There's an entire book demolishes it with the art of publicity.

This has been a complete study ( for now) through the study of attention mercantilism. Thanks to Tim Wu, with his honest reporting respected. From the advertising auction of google, to the silly antics to trolls.

Taken aback for the last month with all others failing in comparison.

What's makes the topic of exposure so tempting to others? This is a deep, literary challenge of this phenomenon. The commercial phenomenon.

I enjoyed the chapters, especially the ones that covered the Internet, clickbait and mirror of narcissus, the check-in habit being noted. The last chapter when commentary on the presidential campaign though, it's where it falted and where it was strongest. Referencing books I did not like, yet the theme of reclaiming our attention reserves standing strong.

He comments on Trump, Only noting one quote he did on publicity that was his strategy. My summary is what somegreybloke video did wayback. 


Soapboxy as it was at the end, it ended with a recommendation with the article about "If you want my attention, pay me." Then yeah, with the refection of the meal strum of the dilemma of being the customer and the product using media here. It's refreshing to use this medium for free and to post with no strings attached.

Is this really the forced vernacular that businesses treat us?

Well, we are playing in their arena the moment we participate within their platforms. So it's important to see it.

The point of contest of ideas and a-priori contest of attention beforehand. Of what differentiates the direct attention approach and the brand idea approach. Something that can be expanded as a lesson of publicity.

Recommended for anybody to keep up to date with the latest design trends for capturing the eyeballs.

A follow-up to understanding the phenomenon further is understanding Ad-creep, as argued with Mark Bartholomew, Still a bit wordy at the themes. It is created with the idea of the fresh of a typical progressive mindset coming to terms with the creep that comes with modern marketing.