Monday, January 22, 2024

Trading authenticity for marketability

Oh no, I've fallen into relatable comic's mode. One by BeanyTuesday

 

Another Comment I'd like to make on this one regarding marketability. 10 min

This is a question to see it from an art-director's point of view. Through all the one-upmanship games that happen in a flash of social media.

Something for-profit producers, direct response advertisers understand over the simon pures is this quote:

"Have you ever invested over $10,000 on an artistic project and needed to double the money?"

There's videos covered about meritocracy here. Now we've reached some counterargument of how the cookie crumbles.

We are dealing with a platform that can't keep track of all the items here, so that metric, that one simple measurable metric is the thing that's going to be an impression.

Meaningful, contribution, even a benefit? Not necessarily, it becomes more as more the commercial the philosophy the industry gets.

Some people confuse in your face vulgarity as authenticity though, with that, being polite and serviceability. Another way to lie about it to drive customer traction, which is marketing artifice in of itself. The narrative of tantrums has been used.

They see it how it is, through extreme service and maximization. Even authenticity has its marketingese.