Love, cliché, samey.
It's the urge to drag through this mess of an internet so what holds each hobbyist and salesperson together.
"Love conquers all" is the reductionistic theme of most commercial romances, the status quo is what it does nest to serve the audiences what they want with fairytale endings. A positive attitude, a love with or without a test that is the blip of this earth that simply pushes towards courtship, both for the prescriptive and cautionary uses.
Raw expressions of rudimentary connection made into eloquence, then refined into interpersonal passion, differentiated by love. Physical/mental. A distinction laid out.