Crossing the road is the most important thing in my mind, over and above paying attention to writing this blog post within my smartphone.
Now it ain't any more. This point of relative relevance is the struggle of the copywriter, when he is told that his sales card is going to be buried with many offers, better offers this could be the reality, the humble reality.
Why must the importance taken for granted at that moment at the pile of junk-mail? An error.