Going to unpack Seth Godins category a business
Most of this work is categorized as freelance, the category of a within business where value is done with the work in of itself, the entrepreneur, the problem solver is what created the industrial era. The job is not to get paid for the work, and to create assets. With a costs-benefits analysis for literary/commercial operations.
There is a thing that can't be achieved, especially that differentiates, is the artifice. The freelance is from the routine, the entrepreneur. With the hack usage of entrepreneur higher.
This is the learning process to create a solutions and understanding this artifice is all, okay. It's what makes this world and the articulation of man from the ways to makes from the moment of cave people to modern man. What is granted is given from the industrial era is made apparent, only now in this post-industrial era as lands are given amenities and the coming climate that matter will now come into being.
Embrace the artifice, it's what makes us human.