Auteur theory of Hollywood is one drug..
There is one word that's within search engine optimization that's raising a question.
'Optimization'
The first thing we learn in fitness is that the optimal time to start exercising never comes, that the right position and the right technique of paralysis by analysis. There is no perfect to starting with. After overusing the way of work that will lead into a direct traction into a work that pays, (that's what SEO is for). It's not wonder that this needle-in-the-haystack method ain't optimal.
Oh well.