It don't work.
The wand of return into the investment. Despite stated claims of stated solidarity, aren't. Trust is rare. Look at the direct response metrics, over the vanity metrics and to see what is their true desires. All the SEO movers, grifters of traffic, whatever trend hunting and cargo-cults that change our thinking.
They choose return of investment over solidarity with art and act. Of what is a direct deposit and the latter a risk.
They are hacks among us. Move the streams of attention, move the culture.