Storynomics, the omnic dissection of brand

So when the ways of getting into our eyeballs, for return because it's money, it's always money. Other than the clarity. Robert McKee of course brings his take.

Like it or not, this is a business book, a keep-yourself-in-solvency book, a watch-your-business-or-somebody-else-will-book. The strongest moments at the start, where is comes with the disillusionment of advertising, both as addiction and as deceptive cunning. (Adcreep, Addiction by design, and Attention merchants are more comprehensive in this description.)

Then it comes for advice for branding manager on how to evoke an attention-pulling device of taking the gift of attention, then giving a gift back. For this thing that's forever contested and many-definition thing for profit. Trying to argue to attempt for more humane advertising campaigns, campaigns to get our attention and to talk about its products. Another intake of the escapist stories to storyfying into our cultural consciousness.

Is this growing another hydra of attention mercantilism with our own. It is a crawling of our consumerist undercurrents, to be made into the prosumers into proprietary rent-seeking behaviour? Ownership creep at the very core? (Rhetorically)

Well, we have a challenge to be vigilante with our user-interface design, then.

Useful definition in regarding brand vs authorship, to identity. It's aimed at Cheif marketing officers and reveals such a mindset, with the (er) ai endorsement to the end. That's where it started to peter off.

Syntopic conclusion (Include the amusing ourself to death.)

As the physical law of cost-benefits comes within, so will be the incentive for 'more' with this articulating into our business philosophies and materialistic desires. Business is about turning humanity on, will the science of the cost is about turning those off. All to our capital and basic trading of a profitable trading.

The freelancer can have its uses of primitive branding and calls to action, constructive. Yet with the entrepreneur they will be times when more and more layers of markingtese, expected returns and beauracratic weaving. Ah, the industrial age of workerfying and ownerfying, all to make our systems!

All the markingtese that will still have its credibility due to one metric. For, cost, for benefit.

R.O.I R-E-T-U-R-N O-F I-N-V-E-S-T-M-E-N-T

oh how has it's ad creeped into our social fabrics.