Thursday, August 22, 2024

Sleeper hit - Ben Carpenter



Got the email, from 25 years he's been working, a work ethic that's respectable. Giving accurate assessment with endearing swearing is something.

I'm seeing a sleeper hit in the making. It took him twenty-five years of self-publishing on YouTube and Instagram on the internet, riding waves of SEO on the way, then eventually his self-published book has surprised those illiterate commercial publishers. The way they asked with silly ideas within his email was funny enough.

Now there's the paradox of sleeper-hit, if it's good enough to draw the attention of commercial publishers due to his cumulation of benefits, should those profits go somewhere else? Somewhere better?

Hopefully this ain't a Faustian bargain. His salesmanship argument that it will get more organic reach'n growth is, eh, no strings attached?

Let him have the profit.

Like Twenty seven's podcast episode, this hit was a matter of normalization within the culture. Wow, nice to dream of a sleeper hit, yet all the inhibitions within all the way that no megalomania can fathom, Subconsciously even. Even if it may never work.