Wednesday, June 26, 2024

A living tautolgy


The commercial game can force a tautology on the creative.

Where the justification of the living can lead to best patterns that work, and not new patterns that don't. The rubber stamp, they do not work on the non-neos. The mediocre average middle.

The neophiliacs though, they are willing to jump aboard away from this tautology. It's a living, it's a living, and it's a living. Circular and unpersuasive, it's up to the finders of the new to seek something else. Such a justification is a work that repeats till the idea runs out, till the notion of all the emptiness of the physical cogs are revealed, to the point of a question. Only the honest heart can answer.

Is this living worth it? Is it important or is it an excuse?

Living is the physical word and it's costs, it explains nothing of the soft, hard to measure skills and intangibles that go into creative work, which should be in the job description of the creative.