All the Casua Sui, or it's a fiction that's like that. Any aesthetic enterprise or ensemble.
Brand is typological, defined by nothing contingent by metrics or epistemology, it's intuitive. Indirect.
Direct advertisement is dependent on measurement and metrics. It's all generalising and stuff, estimates that are not accurate.
This is all left to the producers demands of a product first, unfortunately that will have to remain as a legal fiction. It's what commercial models and copywriters do, they have to deliver a product. They have to be hacks. Functionalism is there existence. The delivery of specifcations, unlike the matter.
Nobody talks with the markingtese of brand, and they don't speak of measurements. Function commercially with the commercial taken out of cease to function. Their inauthenticity is what makes the function.
Ads and advertising, ads serve that function of turn and towards with the matter, to re-turn, it's the point of direct functionalism that means.
This is all the thought'n ideology of capital, so that's how it is with Cartesian work ethics.