This is what Harlen Ellison with all his attempts to play of works, that was his end goal.
Literary Entertainment. Is it an oxymoron, or a paradox? Literature does not need to attract or repulse, he simply needs to pursue with the distinction into the world of metaphysical creation into the world where when need to see it. From the raw intuitive impulse, into an idea and into a medium.
Edutainment is a thing that we have to wrestle with, the paradox of attention of the thing that draws the eyes is the thing that can detract from the message and themes.
Well, the attention economising of everything for influencer ad creep has always been a thing, makes the analogue experience of picking up a book then reading it. The medium with what matters of where to place and select which has the learning increases.