May 2, 2025

share/struggle


“Immediately uninterested” The guy from Idea channel. Mike Rugnetta. In response to a new indie startup telling him to share cat photos. Oh dear, that's where the monopoly/monopsony. 

He has a provocative idea, what if sharing is actually struggling? With contradictions. All these posters who can't have the effort because it doesn't scale.


Only share with intention, not mindlessly with value-free neutral platforms deciding to not curate. As new social media alternatives show up, there's only going to be so much time t help with other audiences, everybody can only hold so much.

Guess times jump and we must go back to a website, owning and scribbling our words.

Back to a weebsiiiiiiiiiiiiiiiiiite 🛋👓☀☀☀