Negativity. It's the reaction that puts the mail into the junk-bin. This is where none of the benefit of the doubt rests. From welcome messages, to spam.
Negative reactions have coupled with the age of scepticism to the symbolism of hope.
It happens, first thing to ask, this is the intended prospect and is it worth prospecting? Next, there could be a million reasons for the denial, it ain't a denial of you, are they points of cynicism from their obsession of business. With the detection of a rote scrip of all the rote mechanisms occur.
Only then, to the unwritten realm where the continuing interaction with the audience will happen. With the beholder's share.
With this simple law of physics and of creation.